From video games to pop music to model trains, the internet helps businesses forge direct relationships with a vast global audience by building communities and offering bespoke products and experiences. In the digital age everyone struggles to answer one question. Author and consultant nicholas lovell gives us an overview of the changing world. Access a free summary of the curve, by nicholas lovell and 20,000 other business, leadership and nonfiction books on getabstract. To comply with the requirements of the fair use, the excerpts here are not necessarily the most important or the core concepts or even summary of the book. Freeloaders, superfans and the future of business by. He developed a business model that allows different types of fans to engage with and pay your brand in different ways. The curve heralds a new era of creativity and business freedom.
Author and consultant nicholas lovell offers a new approach to engaging with followers, fans and customers, and a new way of understanding. It charts their interest against the amount they are prepared to spendbe it nothing at all or thousands of dollars. The curve with nicholas lovell the extraordinary business book. The curve is free, expensive and everything in between. Nicholas lovell, author and advisor to creative businesses. Turning followers into superfans by lovell, nicholas isbn.
Whatever business or creative field you are in, nicholas lovell s startling book encourages you to embrace giving some things away for free. My company, 1sdk, operates in the mobile gaming space so i know a little bit about the business, but lovells book was able to teach me a lot still. The curve in 3 steps find an audience use technology to figure out what they value and to talk to them again enable superfans. What an industrial rock singer tells business about cultivating superfans. This acclaimed book by nicholas lovell is available at in several formats for your ereader. Nicholas is the author of the curve, a book about how to make money when everything is going free, pubished by penguin in the us and the uk and in translation in german, spanish, dutch, korean, russian and chinese. He is about to explain his observations on how product distribution has changed in the digital world, how price points vary, and how we can either be on the curve or not. Excerpts from the curve by nicholas lovell chapter 1. For most of the last century, companies strived to control costs and shift as many units as possible. Nicholas lovell author of 10 ways to make money in a free.
Lovell offers a strategy to draw more people into your orbit than was possible when physical costs limited your ability to expand. Chris andersons the long tail meets seth godins purple cow the curve is a new way of doing business and of seeing the world. The curve is a book by nicholas lovell, but it is also a business idea, a presentation, a website, and an opportunity to understand how to make money in a world where most things are free. Go search best sellers gift ideas new releases deals store coupons. Over christmas i read your book and the principle of the curve came up in a recent conversation i had with a local university, concerning mooc massive open online course which are online courses aimed at unlimited participation and open access via the web. Its adapted from the book of the same name by nicholas lovell. Now, im behind the curveas a supporter of lovells provocative and important thesis that marketers have to. Nicholas lovell, author of bestselling book the curve, welcomed me into his london home for this episode of the podcast the curve emerged from nicholas work in video games, where so much is given away for free. Nicholas lovell, this weeks guest in the extraordinary business book club and author of the curve. The latest in a series of practitioner books to propose a theory of business for today and the near future, the curve is built around examples of new ways of doing things in the digital age that nicholas lovell sees as indicative of a business revolution. They are just a few sentences and statements i have highlighted in the book for later reference, hoping that reading them encourage you to buy the book and read it. Whatever business or creative field you are in, nicholas lovells startling book encourages you to embrace giving.
Now, im behind the curve as a supporter of lovell s provocative and important thesis that marketers have to think very differently today about the relationship between pricing and value robert cialdini, author of influence business is changing. In the curve, nicholas lovell weaves together stories from disparate industries to show how smart companies are solving this puzzle. Turning followers into superfans by nicholas lovell. Welcome to the curve, says lovell both at the start of his new book and of our conversation in a caf in victoria. The curve is an innovative and groundbreaking concept by nicholas lovell. A way to think about how businesses can bring revenue into their business for products that are delivered digitally. Nicholas lovell is the author of 10 ways to make money in a free world 3. Nicholas lovell is a games designer, author and consultant.
The curve is a new way of doing business and of seeing the world. In the curve he shows you how to convert modern window shoppers into paying customers. They are just a few sentences and statements i have highlighted in the book for later reference, hoping. My other posts excerpts from the curve by nicholas lovell chapter 1. For most of us giving away products or services for free is a scary prospect but the curve seeks to dispel this fear by understanding that the challenges and opportunities presented by. Instead of being afraid of this development, nicholas lovell argues that businesses should embrace it. The curve by nicholas lovell is a breakthrough business idea. With stories drawn from artists, toymakers, sports, food, manufacturing and more, the curve is nothing short of a business thinking revolution. Lovell has taken the ideas put forward in chris andersons book free and shows how they can be leveraged as a. Now, im behind the curve as a supporter of lovells provocative and important thesis that marketers have to. Since 2008, he has advised more than 50 companies on adapting to service games, with a particular focus on freetoplay.
Whatever business or creative field you are in, nicholas lovells startling book encourages you to embrace giving some things away for free. Nicholas lovell helps companies make money from the transformative power of the internet. Chris andersons the long tail meets seth godins purple cow. The area under the curve is the total amount of money you might be able to get from your customers or fans. The curve by nicholas lovell a book you need to read. Lovell has brought the insights he shares in his blog, gamesbrief, to the curve with much more. If your core products or services are pure digital or predominantly digit. What lovell calls the curve is a ranking of your companys potential customers from those most likely to least likely to pay for your product or service. The curve at the core of nicholas lovell s book the curve is a central assumption. That does not appear to make any rational sense and yet nicholas lovell, in his new book the curve, shows us that more and more people are doing just that.
By stimulating interest and cultivating communities, youll build relationships with your audience and your fans, wholl want more of what they love. Posted on october 25, 2012 by nicholas lovell ive pitched my ideas about the curve to a book publisher and a rights owner in the last couple of days. The curve by nicholas lovell, 9780670923212, available at book depository with free delivery worldwide. His work has given those of us in the free to play game business rules to follow that enlighten and provide direction to succeed. Nicholas lovell the writer of gamesbrief blog, among other things is a kind of a pioneer in understanding the economics of digital revolution and free toplay. Now, i m behind the curve as a supporter of lovell s provocative and important thesis that marketershave to think very differently today about the relationship between pricingand value. Excerpts from the curve by nicholas lovell chapter 2.
His books include the pyramid of game design, the curve and the f2p toolbox. Not a bad read, containing a few interesting ideas, but an e book that has clearly not been proofread, probably because its not a core revenuegenerating product. For most of the last century, companies strived to sell more and more products at uniform prices. The curve condenses many central ideas of making money in the world of free digital content and distribution into a nice package. The curve by nicholas lovell is a new way of doing business and of seeing the world. His excellent book the curve 2014 explains how one can survive and be succesful in what they do in the context of the current digital age where many things are free. It is essentially a theory of business focused on reconsidering price and value in an era in which consumers are ever more reluctant to pay.